Jewish Residential Services (JRS), a powerful organization supporting individuals with psychiatric, developmental, or intellectual disabilities, was often mistaken for a real estate business.
Rebel Fox was given the challenge to rename, rebrand, and relaunch the organization. The new name, The Branch, is a metaphor. It conveys how individuals grow, flourish, and aim higher to realize their full potential.
The new identity and website reflect this spirit of opportunity. In the first months of launch The Branch website enjoyed a 1,584% increase in website traffic, year over year.