GET TO KNOW US.

Smart. Kind. Respectful.

At Rebel Fox, we all share three things in common. We show up with smart ideas, kindness, and respect for our clients and each other, every day. That is the basis for a great agency culture that delivers not only the work, but a relationship that is rewarding and long lasting. We loved to be challenged, we have the courage to be frank, but always with care and concern for one another. 

Michelle Latta

FOUNDER, PRESIDENT

Michelle has spent her 30-year career helping small, mid-size, and Fortune 500 brands grow. She worked at TBWA Chiat/Day in Los Angeles on the Nissan and Infiniti accounts. She later moved to Pittsburgh and worked in the city's largest ad agencies helping brands like True Value and  GlaxoSmithKline succeed. Michelle is an entrepreneur, mother of five, and a former Division 1 NCAA tennis player and team captain. Michelle is a graduate of the University of Maryland and holds a degree in journalism. 

Petra Arbutina

CHIEF BRAND STRATEGIST

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Petra Arbutina is a former Partner and EVP of Connections Planning at Brunner. Over the course of 25 years Petra has been a leader in communications planning and media buying. Her thoughtful approach to leadership and client work have made her a trusted partner. She has overseen the placement of billions of dollars in media spending, helping to create growth for retailers, CPG brands, healthcare providers and more. Petra was inducted into the Pittsburgh Advertising Hall of Fame in 2017.

Mary Kay Modaffari

CHIEF SERVICE OFFICER

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Mary Kay has excelled in the competitive world of advertising and marketing by leading with her heart. For more than 25 years, Mary Kay was a key part of the success at independently owned Brunner where she served as Executive Vice President and Partner. Through strategic and client service leadership, Mary Kay guides clients through best-in-class due diligence and communications planning that leads to breakthrough marketing campaigns. 

Eric Trow

DIRECTOR OF BRAND STRATEGY

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He may be a touch more of a gray fox these days, but Eric always brings fresh, innovative thinking supported by proven expertise. With deep roots in brand strategy, consumer insight, creative direction, and copywriting, he applies his unique blend of experience and skills to an impressive range of industries. Eric has provided his expertise to brands including Philips, Cub Cadet, Eaton, Home Depot, The Pittsburgh Penguins, Federated Investors, S&T Bank, PPG, UPMC, USG, and a whole alphabet more.

Aaron Cacali

CREATIVE DIRECTOR

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For the past 25 years, Aaron have been building brands through storytelling, digital design, and great customer experiences. He has recruited, managed, and mentored creative and product design teams, run creative departments, led national and global accounts for iconic brands, and forged strong client relationships at every level. From concept to completion he's delivered breakthrough, effective, award-winning campaigns.

Nikki Bandurski

MANAGEMENT SUPERVISOR

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Nikki is a seasoned expert with deep vertical experience in multiple areas of marketing including public relations, social media, influencer marketing, and account management. She’s a long-time agency native and has helped develop award-winning campaigns for some of the most notable belief-driven brands such as Kellogg’s, ConAgra, the Canned Food Alliance, Geek Squad, Knouse Foods, Bob Evans, 84 Lumber, and The Arthritis Foundation. Nikki partners with clients to implement differentiating marketing campaigns that drive results.

Mark O'Hanlon

ART DIRECTOR

Mark is a creative perfectionist. He is driven to deliver fresh concepts and designs that help clients build their own unique brand. He is an innovative thinker with a deep love of art. Mark is a graduate of Point Park University, with a Bachelor’s of Arts Degree in Multimedia and Graphic Design. He was awarded Point Park University School of Communication's "Wood Street Communication Outstanding Student Award 2020" due to his work with non-profit organizations in the Pittsburgh area including YWCA, Persad Center, & WE Impact. Mark is also a member of the Interactive Design Foundation.

Sydney Willis

ACCOUNT COORDINATOR

Sydney has spent the beginning of her career working with nonprofits and has a background in International Business. Sydney joined Rebel Fox in 2022. She has a passion for bringing people together and helping businesses reach their full potential through account management. Sydney is a graduate of Marietta College where she was a member of the women's varsity soccer team. She earned her Bachelor of Arts in International Business.

Laura Pesko

ACCOUNT COORDINATOR

Laura is an experienced social media marketer and content strategist. She has worked across industries including human services, cultural arts, coworking spaces, and food service. She has a passion for bringing a brand to life through relevant and engaging content. Laura is a perpetual learner and holds various certifications in Hootsuite, Google SEO, Squarespace SEO, and Google Analytics. Laura is a graduate of Miami University with a Bachelor of Science in Business, and a minor in Emerging Technology in Business and Design.

Team Member Experience:

Abreva

Aquafresh

Bob Evans

Carnegie Mellon University

Contigo Health

Conagra Foods
Consol Energy

Cub Cadet

Duquesne University

Eat n' Park

Eaton

Edgar Snyder & Associates

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GAMMA Sports

Giant Eagle

GlaxoSmithKline

GNC

Greater Fort Lauderdale CVB

Heinz

HD Supply

Highmark Health

Infiniti Automotive

Kellogg's

Knouse Foods

Mohawk Flooring

My M&M's

Pennsylvania Lottery

Phillips

PPG

Rite Aid

Sensodyne

SAP&DC/ Startup Alleghenies

Sheetz

The Arthritis Foundation

True Value Hardware

United Way of Southwestern PA

UPMC