CAPABILITIES
Research
Research Design, Ethnography, One-on-One Interviews, FocusGroups, Surveys, Segmentation Studies, Competitive Analysis.
Brand Strategy
Brand Audit, Business Intelligence Analysis, Brand Positioning, Brand Identity, Brand Architecture, Brand Books.
Marcomm Planning
Objectives & Strategies, Target Audience Research, Marketing Strategy, Budget Allocation, Media Mix Recommendations, Media Plans, KPI’s.
Creative
Video/TV. Print, Audio/Radio,
Digital Content, Web Design, Out-of-Home, Collateral, Direct Mail.
Video Production
Concepting, Storyboarding, Scripting,
Shooting, Editing, Traffic.
Web & Mobile
UX Design. Site Architecture. Concepting. Copywriting. Wire-framing. Design. Coding.
Media Planning & Buying
Media Research, Media Strategy, Planning, Negotiation, Buying, Optimization, Reconciliation.
Email Marketing
Data Mining, Segmentation, Communication Strategy, Nurturing Streams, Automated Streams, Trigger Emails
Social Media
Social Strategy, Persona Development, Content, Community Management, Influencer Marketing, Measurement & Reporting.
Public Relations
Corporate Communications. Media Research. Media Relations. Media Training. Reputation Management. Crisis Management. Event Management. Influencer Marketing.