Updated: Jan 18
So it annoys me that I'm going to write about Apple. Nothing more cliche for a marketing person to do. But here goes... The new Color Flood commercial for the Liquid Retina on the iPhone XR is mesmerizing. From the bursts of colorful uniforms, to the undulating movement of people, to the quirky music, it had my attention. In fact I couldn't take my eyes off it. It was a masterful creative leap from the "brief" to show people that ebb and flow like water through a cityscape. And I can only imagine the complexity of the casting and the shoot. Stuff born of Cirque Du Soleil. Well done TBWA Chiat/Day.