Learning is integral to everything we do. And we're happy to share the knowledge. Whether you need a refresher or a total 101, our bootcamp training events have something for everyone. Check out our calendar of upcoming classes below.

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Brand Strategy 101

"How to develop a brand strategy"

January 5, 2023, 1:00-5:00pm, $800 per registrant

Zoom webinar

• Elements of a brand strategy

• Target audience development

• Market analysis

• Brand positioning

• Brand definition through persona, benefits, and values

• Elevator pitch and message strategy

This course is designed for marketing professionals who want to learn how to develop a brand strategy

 

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Mark your calendar.

Social Media Community Management

Janaury 12, 2023, 1:00-5:00pm, $800 per registrant

Zoom webinar, plus a 1-hour personal consult

•  Developing objectives and strategies

• Identifying audiences

• Identifying the role of each platform

• Building your social media persona

• Developing content strategy and pillars

• Building the editorial calendar

• Creative the builds engagement

• Social media aggregators

• Best practices: responding to consumers 

This course is designed for individuals who want to improve their skills in social media marketing. 

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Brand Strategy Two-Day Workshop

February 13-14, 2023, 9:00-4:00p, $1,500 per registrant

Two-day in-person event

Chatham University, Eden Hall Campus, Gibsonia, PA

 

Attend our 2023 Brand Bootcamp retreat at Chatham University's Eden Hall Campus just outside Pittsburgh. Spend two days discovering ways to elevate your brand as we uncover the principles of great branding. We'll look at examples of best-in-class brands and discuss the core elements of a successful brand. Then we'll turn to strategic tools and exercises so that you can start exploring opportunities for your own brand. Get ready to be inspired. Seats are limited.

• Defining Objectives

• Research tools and methodologies

• Defining your target audience

• Acquiring and developing competitive intelligence

• Identifying consumer and brand insights

• Tools and exercises to think differently about your brand

• Examples of world-class brand strategies

• Writing a differentiated brand positioning statement

• Developing the elevator pitch, storylines, and supporting message strategy

• Building out a brand model and brand book

This course is designed for individuals who want to learn how to develop a brand strategy from beginning to end. This course includes a leave-behind workbook with activities and tools covered in the retreat.

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PR Launch Best Practices

March 2, 2023, 12:00-2:00pm, $400 per registrant

Zoom webinar, plus a 1-hour personal consult

• Developing objectives and strategies

• Internal launch tactics

• External launch tactics

• Growing your media relations skills

• Reputation management

This course is designed for individuals who want to develop a robust PR communication plan to support a brand, product, or service launch. 

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Building an influencer marketing program

May 4, 2023, 12:00-2:00pm, $400 per registrant

Zoom webinar, plus a 1-hour personal consult

• Developing objectives and strategies

• Influencer identification

• Contract negotiations

• Monitoring and measurement

This course is designed for individuals who want to do their first influencer marketing campaign.